Ultra Plush Mascara - Long-Lasting, Smudge-Proof, Water-Resistant Formula

Founded in 2002 in London, England, the brand W7 was established with the mission to offer high quality and trendy color cosmetics at budget-friendly prices to everyone. The cruelty-free brand's tagline, "Who Will You Be Today?", promotes experimentation and self-expression without boundaries. W7 is all-inclusive, catering to beginners, teenagers, adults, and makeup enthusiasts alike.

All W7 products are 100% cruelty-free, with no testing done on animals. Some of our best-sellers include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and Lift & Sculpt Cream Contour Palette. Customers have rated these products highly, with an average of 4.3 out of 5 stars.

Our Mighty Mattes Eyeshadow Palette offers highly pigmented shades suitable for all skin tones. The Yellow Setting Powder is perfect for setting foundation and concealer, while the Peachy Clean Makeup Remover gently removes impurities and makeup. The Lift & Sculpt Cream Contour Palette features professional, long-lasting formulas for easy contour application.

W7's Ultra Plush Mascara is a must-have, with a high-quality, smudge-proof, and water-resistant formula. The curved brush with thin spikes lengthens and defines lashes, while the blackest of black color complements all eye colors and makeup shades. This mascara, vegan-friendly and cruelty-free, makes a perfect gift for makeup lovers, especially teens.

In conclusion, W7 is dedicated to making premium cosmetics accessible to everyone at affordable prices.

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